北大青年群体“丧文化”的

北京大学硕士学位论文A Research on the Popular Causes of the "Dispirited Culture"inYouth GroupWang Weiyue Master of Journalism and CommunicationDirected by Professor Wang XiuliABSTRACTIn 2016,a still picture of Ji Chunsheng in the 1993 hit TV series "I Love My Family"suddenly became prevalent on the Internet,and "Dispirited Culture"quickly became themainstream of the Internet,breaking into the list of hot search words that year.Subsequently,a large number of emoticons,golden sentences representing "Dispirited Culture"becamepopular.This paper believes that "Dispirited Culture"is a virtual pop subculture phenomenon thatrelies on the rise of decentralized network social media.It combines the characteristics ofyouth subculture and pop culture,and is also a form of expression of the psychologicalcharacteristics of youth groups.Accordingly,based on the theory of carnival,drama theory,social identity theory and self-identity theory,this thesis summarizes the flow of action ofthe youth group's "Dispirited Culture"into rebellious psychology,game mentality,expressing desires,from the two dimensions of society and the group.Seek seven factors ofidentity,self-defense psychology,social media development and social pressure.This paperuses questionnaire survey method,participatory observation method and in-depth interviewmethod,and based on the seven factors of the prevalent causes of youth "Dispirited Culture"as the research hypothesis,it designs a study between the influencing factors and theprevalence of "Dispirited Culture".Relations and the model of the relationship betweengroup motivations and social motivations,through descriptive analysis,reliability andvalidity testing,and correlation analysis,and finally get the research conclusions about thebehavioral causes of the youth group"Dispirited Culture".The research results of this thesis confirm that rebellious psychology,game mentality,desire to express,identity seeking,self-defense psychology,social media boost and socialpressure are all motives for the prevalence of "Dispirited Culture".The group motives andsocial motives are jointly promoted the popularity of"Dispirited Culture".The research results of this paper show that the p prevalence of "Dispirited Culture"has