中国保利集团竞争战略研究

本科论文AbstractIn the twelve chapters of CEO,competitive strategy,as an important factor incorporate strategy,is influenced by the overall corporate strategy and guides theoperation of the group's competitive strategy.How to define the relationship betweenthe customer demand and the products produced by the competitors and the productsof the enterprise is an important factor affecting the development of the group'scompetitive strategy.China poly group as a large central enterprise.Persisted take "the service fornational defense modernization,for national modernization services"for the purpose,adhere to the "integrity innovation,advance with The Times"to "business"businessphilosophy,and science and technology innovation as the core values,relying on itsown in the fierce competition environment of market of continuing efforts to promotedevelopment,now the group is the development direction of "five wheel drive".Notonly in the military and civil goods trade projects,real estate projects,but also in thecultural and artistic management,and mineral resources investment and development,the explosion of science and technology projects have all had a huge development.China poly group wants to maintain an important position in the current extremelycompetitive global market environment and its competitive strategy plays a decisiverole in the development of the group.This paper takes China poly group as the research object,in the related theory ofcompetitive strategy and thesis,on the basis of related literature review,from theaspects of resources and capabilities of the poly company poly company,to analyzethe internal and external environment,put forward the current situation of thecompany competitive strategy and its implementation strategies,and then solvecompany facing the group project homogeneity and collective service consciousnessweak,improve the poly group in the international market competition ability.In the research process,the advantages and disadvantages of the group under theoverall environment as well as the opportunities and threats affecting the developmentof the group were obtained through the internal and external environment analysis and