网络信贷消费对中山校区大学生消费行为的影响——以蚂蚁花呗为例

The Impact of Online Credit Consumption on theConsumption Behavior of College Students in ZhongshanCampus-Taking Ant Flower Bark as an Example[Abstract]With the development of the Internet financial market,a series ofemerging online credit consumer products such as "Ant Check Later"and"Jingdong Baitiao"were born,which changed the original consumption methodsand consumption environment,which also affected consumers'consumption conceptsAnd consumer behavior.The emergence of emerging online credit consumption isundoubtedly a new consumption method for contemporary college students.As aspecial group with huge consumption potential,college students have graduallybecome the main force of online credit consumption,which has an important impacton the development of online finance.So,what are the specific effects of online newloan consumption on college students'consumption behavior,and how should collegestudents treat intellectual credit consumption rationally?These issues deserve ourin-depth exploration.This article takes "Ant Check Later"as an example to study the basicsituation of college students using "Ant Check Later".The questionnaire is a surveydata to analyze the impact of contemporary college students online creditconsumption on college students'consumption behavior.Therefore,it puts forwardreasonable suggestions for the university's physiology of online credit consumptionand the development of online credit consumption platform.[Keywords JOnline credit consumption,College Students,consumingbehavior,ant check later.