武汉地区会展酒店发展现状及对策分析

AbstractIn recent years,the exhibition work develop rapidly,large-scale exhibition inChinese market has gradually built up a large batch of convention hotels.These hotelsObtained economic benefit and enterprise benefit,and provided an endless supply ofpower for the development of Chinese exhibition industry.some of the exhibitiontype hotel has achieved higher recognition .Although the development speed of thisindustry in China is relatively fast,because the development time is relatively short,itis far from the well-known exhibition hotels in the world in terms of personnel andservice.Convention hotel in China at present is founded with on market segmentation,but has not yet been thoroughly occupied the market.There are many problems inmanagement and operation.This thesis will research the present situation ofconference hotel in Wuhan .It also helps to understand the characteristics of eachregion,through the way of collecting data .It intends to explore the size of conferencehotel in Wuhan,the existing problems.At last,suggestions are put forward.The thesis is divided into four parts.The first two chapters are the first part of thethesis.It is the theoretical basis of this study.The first chapter is about the researchbackground,the purpose and significance of the research,which indicates thenecessity and urgency of carrying out this research.The second chapter is theliterature review section,which introduces the concept of exhibition industry,hotelindustry and exhibition hotel.The second part is the third and fourth chapter of thethesis,which belongs to the main body of the research.The author collected a largeamount of data for research and analysis,and put forward development Suggestionsthrough the status quote.The last chapter is the third part of the thesis,namely theepilogue,which is mainly the reflection on the deficiency of this research and theprospect of future research direction.Key words:convention hotels,development status,countermeasure analysis