天猫平台“双十二年终庆典”活动策划与分析——以G店铺为例

广东东软学院本科毕业设计（论文）AbstractIn 2009,after Taobao held its first "double ten promotion"campaign tocreate amazing sales,people began to find that the impact of the campaign onthe operation of a store was very big,which was proved by the amazing trafficand sales volume brought by successive e-commerce promotions.Therefore,this paper takes the online store's activity planning as the research object,first ofall,it analyzes the current e-commerce background and environment,and thenthrough the description and analysis of the store's current situation and marketenvironment,it plans the online store's "Double Twelve year-end celebration"activity.This paper mainly focuses on the fourth and fifth chapter,the planning ofthe activities before,during and after,the arrangement of personnel work,andthe collection and analysis of data during this period.Through the comparisonof other activities and the data of daily sales,we can get the effect of thisactivity.And with the effect of this activity,we can draw some conclusionsand realize the shortcomings of this article.In the conclusion part,aftersummarizing this activity,we put forward the vision of other related research ononline store activity in the future.Key words:Tmall;Event Planning;Data Analysis;Sales;Double Twelve