周大福二代系列蚌埠地区情人节促销方案

周大福二代系列蚌埠地区情人节促销方案Chow Tai Fook Second generation series BengbuValentine's Day Promotion PlanAbstract:With the improvement of people's living standard,their consumption concept hasbeen gradually improved.Jewelry and accessories also appear in people's eyes,among which chow tai fook is an integrated enterprise that includes the purchase ofraw materials,its own production design and its own retail,with a history of morethan 80 years.Due to the epidemic in 2020,the jewelry industry has been affectedto some extent.Chow tai fook's product sales suffered from poor sales,there is acertain amount of inventory.How to promote chow tai fook's inventory products inbengbu market?Based on market research and secondary data collection,the designUSES marketing principles and various analytical methods to compare and analyzethe data to make market research reports.From the offline way and the online wayto make innovative solutions.This design is divided into six parts:the first part is tointroduce the research background,purpose,significance,domestic and foreignresearch status and existing problems of the second generation series of chow taifook in bengbu;The second part introduces the marketing environment of CTF iiseries.The third part analyzes the target market of the enterprise.The fourth part isthe promotion strategy for zhou tai fook's remaining inventory affected by theepidemic.The fifth part designs the promotion plan according to the promotionstrategy;The sixth part is the summary,this design has the offline promotion andthe online promotion respectively,the offline promotion is to sell out the goods instock;Online promotion is a way of using network media to attract new and oldcustomers to launch new products and at the same time to deepen the relationshipbetween CTF and customers.Keywords:Chow Tai Fook;Bengbu area;promotional plan;jewelry market;Innovative-2