B2C电子商务盈利模式分析——以亚马逊为例

上海外国语大学贤达经济人文学院毕业论文〔设计)B2C商务企业盈利模式分析Analysis of B2C Business Enterprise Profit Model-TakingAmazon as an ExampleSummarySince its establishment in January 1999,the 8848 website has enjoyed nearly 15 yearsof e-commerce in China.Business to Business(B2B),Business to Customer (B2C),and Customer to Customer (C2C)all have developed to a great extent.The Bzce-commerce transaction However,some B2C e-commerce enterprises are short-livedand some enterprises are developing steadily.But more,they are moving slowly intheir own pace.At present,the fierce competition in the B2C market has also led torethinking and understanding of the profit model.This paper attempts to breakthrough the current eras of most articles on the conceptual model of e-commerceprofit model,from the perspective of value creation structure to explore differente-commerce profit model The fundamental difference.This article takes Amazon asan example,analyzes Amazon B2C profit model,and then compares it with Jingdongto provide some advice and countermeasures for the development of B2C e-commercein our country.Keywords:B2C mode e-commerce amazonv