滴滴出行市场营销策略研究

本科论文AbstractWith the development and maturity of Internet technology,sharing economy appears inour vision.The development of sharing economy has greatly promoted the economic growthof our country.The Internet can integrate the scattered resources effectively,and the sharingeconomy can allocate these resources effectively.It can be said that the sharing economy hasdriven the development of many industries,it has been integrated into our lives,affectingpeople's food,clothing,shelter and transportation.In the context of sharing economy,the emergence of ride-hailing has greatly affectedthe way people travel,effectively solve the problem of taxi difficulty.As the mostrepresentative enterprise,Didi chuxing has survived the continuous reform,but there are stillsome problems in its development.In this paper,the marketing strategy of Didi Chuxing isstudied,the marketing environment of Didi chuxing is analyzed with a lot of literature,theshortcomings of Didi chuxing marketing strategy are studied and the optimizedcountermeasures are put forward,to provide more relevant enterprises with reference to theviews and recommendations.Key words:sharing economy:Didi travel;marketing strategy