暴雪公司中国市场竞争策略研究

本科论文AbstractIn recent years,the rapid development of science and technology has led to thedevelopment of network marketing industry.More and more network products have beenmoved to the market,including online game products.With the rise of the e-sports industryand the increasing popularity,more and more game enthusiasts have joined the camp ofprofessional E-sports players,or amateurs,but they have also invested a certain amount ofmoney Blizzard,as one of the biggest companies in the online game development industry,has developed a number of game products that have been included in the video competition,and are loved by game enthusiasts of different ages all over the world.However,themarketing mode and management of game products are different from the general physicalgoods.While studying the market competition strategy of Blizzard,we should also payattention to the twists and turns and bottlenecks of the company's development in recent years,so that we can better analyze the reasons and significance of Blizzard's launching thecompetition strategy according to the characteristics of the goods and the market environmentThis paper analyzes the characteristics and environment of the products,analyzes theproblems existing in Blizzard's market competition strategy,and puts forward solutions to theexisting problems in China's market competition strategy,so as to help Blizzard find anadvantage in China's fierce game competition market and continue to develop.The researchon the competitive strategy of Blizzard also has a certain reference for the development ofsome game companies in China.This paper collects a large number of data through China HowNet,Wanfang Data,VIPand other websites,and then analyzes the data and writes the article.The paper is divided intoseven parts,the first part is the introduction,which mainly introduces the development historyand current situation of blizzard company,as well as the competition strategies andimprovement methods for these phenomena;the second part mainly introduces theenvironmental analysis of blizzard company's competitive market by using PEST analysismethod and Porter's five forces competition model;the third part mainly introduces blizzardcompany's competitive market in China The competition environment of China's market is