互联网时代下海底捞营销战略研究

Haidilao under the Age of the Internet Marketing StrategyResearchAbstractWith constantly in-depth development of the Internet technology,changed the way People's Dailylife,consumption,more and more influence on traditional marketing model also.By June 2019,854million Internet users in China.Therefore,the restaurant industry as one of the industry which is closelylinked with People's Daily life,at the same time,catering enterprises also face the fierce marketcompetition,between various marketing methods emerge in endlessly,catering enterprises graduallybegan to explore how to make the Internet technology applied to traditional marketing mode of thecatering industry.In Haidilao the research object,according to the situation of the overall development ofthe catering industry,to the basic profile of food and beverage marketing model,and analyzed thecatering marketing mode and strategy of our country.In Haidilao in its innovation under the backgroundof the age of the Internet network marketing strategy is analyzed,and the Haidilao problems existing inthe process of implementation of network marketing strategy and put forward some related Suggestionsor solutions,developing marketing strategy for domestic catering enterprises to provide certain referenceand reference.Key words:Haidilao;tactic;marketing network;marketing model