广州市梦芬化妆品工具公司营销策略研究

Research on Marketing Strategy of Guangzhou Mengfen CosmeticsTools CompanyAbstractWith the development of our country's economy and the improvement of our country'stechnical level,our country's cosmetic tool industry market has a good development prospect.With the support of goverment policies,the threshold of market access is lowered,and themarketing channels are broadened.More and more small,medium and micro enterprises enterthe cosmetic tool market.How to survive in the fierce market competition has become aproblem faced by many small,medium and micro enterprises.Through the analysis of thebasic situation of Guangzhou mengfen cosmetic tool company,this study studied someproblems encountered in the marketing process of the company.Through the situationanalysis,the advantages,disadvantages,opportunities and threats of mengfen company in themarket development are obtained,the market segmentation of mengfen company is conductedby using the target market analysis theory,and the target market of mengfen company in thecosmetic tool industry is selected and its positioning in the industry market is identified.Thispaper also analyzes the marketing strategies of mengfen company,including product strategy,price strategy,channel strategy and promotion strategy,and puts forward Suggestions for theoptimization of mengfen company's marketing strategy based on the comprehensive analysisresults.The research in this paper can provide guidance for the future development of mengfencompany,and also hope to play a reference role for similar small,medium and microenterprises in China.Keywords:Cosmetic tools:MengFen:Marketing strategy:Marketing