消费扶贫中直播带货的研究

AbstractThe essence of poverty alleviation by consumption is to eliminate barriers that hinderthe production and sale of goods and services in poor areas.In today's society,Internettechnology is becoming more and more developed.Many people use the Internet platformto sell products in poor areas through live broadcast.On the one hand,it is providingconsumers While bringing preferential products,on the other hand,it can also bring localeconomic growth by purchasing local products.Therefore,this method is also the mainway of poverty alleviation through consumption.At present,this new consumption modelof promoting products and services in poor areas through live broadcast of goods hasachieved good results in poverty alleviation.Encourage all sectors of society to makeactive efforts and contributions to poverty alleviation through consumption.The"commodity live broadcast +consumption poverty alleviation"model,with the help oflive webcast information flow,adopts a new model of producing and selling agriculturalproducts from poor areas,which not only alleviates the distribution problem,but alsoprovides convenient poverty alleviation channels and channels for other social entities toparticipate in consumption poverty alleviation.Acceptable choice.By analyzing the current situation of live broadcast and goods in consumption povertyalleviation in today's society with such advanced technology,this paper discusses the roleand existing problems of live broadcast in consumption poverty alleviation.Key words:Live with goods,consumption poverty alleviation,agriculturalproduct