中国建设银行服务营销策略研究

本科论文occupy a leading position in the Chinese banking industry.China Construction Bankhas a broad customer base,maintains banking business contacts with a number oflarge-scale enterprise groups and leading enterprises in China's economic andstrategic industries.Its marketing network covers major regions of the country,withabout 13629 branches,overseas branches in Hong Kong,Singapore,Frankfurt,Johannesburg,Tokyo,Seoul and New York,and subsidiaries in London With arepresentative office in Sydney.The subsidiaries of CCB include China ConstructionBank (Asia)Co.,Ltd.,CCB International (Holdings)Co.,Ltd.,Sino German HousingSavings Bank Co.,Ltd.,CCB Fund Management Co.,Ltd.and CCB FinancialLeasing Co.,Ltd.It is an important task for China's banking industry to improve the banking serviceenvironment and meet people's growing demand for financial services.It is the keymeasure of CCB's service strategy and development to comprehensively improve thesales and service ability of individual customers and realize the rapid development ofpersonal banking business.Keywords:CCB;service marketing;strategy