聚美优品营销策略研究

Research on Marketing Strategy of Jumei Superior ProductsAbstractWith the popularity of the Internet,people's life has been inseparable from the Internet.Nowadays,with the birth of various online shopping platforms,online shopping has graduallybecome the first choice of people's daily consumption.In the face of the rise of various onlineshopping platforms,in addition to constantly providing convenience for consumers,thecompetition among major online shopping platforms has become increasingly fierce,which hasbecome a major disaster area.However,how can an online shopping platform get out of the siegeand stand out from it has become the common goal of all major e-commerce platforms.This paperwill take the development of Jumei superior company as an example to study the marketingstrategy of Jumei superior in the mobile Internet environment.In the creation of this paper,itinvolves literature research,case analysis and so on.It explores and analyzes the marketingstrategy of Jumei superior products.This paper analyzes the network marketing environment ofJumei superior and the problems existing in the process of network marketing.According to themarketing theory and SWOT theory,it makes a more feasible marketing strategy,puts forwardrelevant suggestions for the marketing of Jumei superior online shopping platform,and providesreference for the development of other online shopping platforms.Key words:Internet;online shopping platform;marketing