量品C2M营销模式研究

沈阳市建设学院毕业论文This paper takes the C2M marketing model of IORDER as the research object,through alarge number of literature research,data analysis,comparative analysis and other methods,C2M model theory,mass customization theory,Internet strategy,blue ocean strategy,useSTP to analyze product strategy,price strategy and promotion strategy of IORDER.Thispaper analyze and search the client and factory side patterns of IORDER in detail,it providesa new way to solve the problem of the existing marketing model and how to make our countrygarment industry walk out of predicament to realize long term profit and new marketing modeto the clothing industry.Key words:C2M marketing model;Costume customization;Internet+