健力宝微信公众号营销研究

Marketing Research about Jianlibao WeChat Official AccountAbstractWeChat is a huge platform with a large number of users.WeChat marketing plays anincreasingly important role in enterprise diversified marketing.The development of WeChatmarketing is an important way for enterprise marketing development.With the increase of WeChatusers,the readers of WeChat public number are also becoming more and more,and more andmore enterprises and we media conduct publicity and marketing in the public number.Taking theWeChat public number of Jianlibao as an example,this paper explores the content of WeChatpublic number,excavates the significance and function of WeChat public number in marketing,and understands the current development status of WeChat public number marketing and thereaders'reading situation.Forecast the development situation of WeChat public number marketing,comb its marketing characteristics,analyze its marketing strategy.Combining with relevanttheories of WeChat marketing,this paper provides new ideas and Suggestions for the developmentof WeChat public account marketing,and provides reference value for traditional marketingenterprises to explore how to use WeChat public account for marketing.Keywords:Jianlibao;WeChat official account;Marketing