迈克网咖服务营销策略研究

本科论文AbstractAfter the 1990s,Internet cafes slowly developed into people's vision,the development ofthese 20 years,from the initial non-standard to the current transition period,gradually to thestandardized development,Internet cafe industry system and environment are constantlyimproving.The popularization of computers and the emergence of smart phones have bothopportunities and impacts on the development of Internet cafe industry.Under the newsituation,how to transform,explore new development models and achieve rapid developmentof enterprises is a problem worth studying.With the improvement of social development level,people's demand for the network is increasing.At the same time,there are some problems inthe service marketing of mike cyber cafe.Due to the increasing market competition amongcyber cafes,there is great uncertainty in its future development.Based on the analysis of theproblems existing in the marketing of mike's Internet coffee service,and in view of theproblems and development,the countermeasures are proposed to help mike's Internet coffeeto gain more market,customers and competitiveness,which is conducive to the betterdevelopment of mike's Internet coffee.At the same time,it can provide reference and help forentrepreneurs who are interested in the industry.In this paper,through the introduction of the service mode of mike Internet cafe andmarketing strategy,for the transformation and upgrading of the development of Internet cafesconstantly for the entertainment of the comprehensive analysis,correlation analysis on thepresent situation of the development of Internet cafes also analyze mike implementationproblems existing in the development of service marketing as a research idea of this article,through a detailed analysis of the professional theory knowledge,at the same time,using theSWOT analysis method for mike at the Internet cafe a detailed analysis of the subjective andobjective factors,find out the main problems of Internet cafes operating process anddifficulties,to solve these problems,put forward the coping strategies from the Angle ofmarketing services.Through a series of analysis and research,the development prospect anddevelopment momentum of Internet cafe show a good trend.In particular,during thetransformation,we should fully consider the real needs of customers and find a suitablemarket positioning,so as to obtain greater economic benefits and provide business experience