乐高中国市场营销策略研究

本科论文AbstractThe continuous development of social economy makes the shadow of marketingeverywhere in people's daily life.How to improve the effect of marketing to enhance themarket share of enterprises,grasp effective marketing means become the key,can improvethe market competitiveness of enterprises.Countries with frequent economic activity aregrowing under the background of rapid globalization.And the new era needs a new economicsystem,the former economic system is destined to be eliminated.Economic integration putsforeign competitors under pressure on domestic competitors,and foreign competitors need tobe firmly in control if they want to base themselves on the domestic market The country'smarket environment simultaneously carries on the corresponding market analysis to make thehigh matching degree marketing strategy to cater to the market demand thus achieves theprofit goal.And the enterprise marketer must do the homework-carries on the researchto the consumer market is the most important.The marketing strategy formulated byanalyzing the factors of the purchasing behavior of the marketing consumers is formulatedthrough the specific research on the consumer market,which has important significance forthe marketers to master the initiative in the market.This paper analyzes the marketingstrategy of international toy brand Lego in China market to improve the marketing ability ofenterprises in the new market environment.and help more enterprises to obtain moreeconomic benefits.Key words:economic globalization;lego;market competition;marketing strategy