论车城健身俱乐部营销之道

ABSTRACTWith the rapid development of Chinese economy and the urban people's livingstandards improve,more and more people health consciousness gradually.The 2022Winter Olympics in Beijing's successful bid to make fitness more gradually rose to nationalstrategies.At present,China has become the world's most potential market of fitness.Beijing rose Oriental Sports Development Center is a focus on providing health services,with the intensification of competition in the industry,in order to ensure itscompetitiveness,successful marketing strategy is particularly important.In this regard,the paper carefully review the relevant literature at home and abroad,organize professional analysis of cutting-edge marketing theory research at home andabroad,combined with fieldwork research gym,to analyze the company currentlyimplemented specific marketing strategy,and then find its problems and the cause of theproblem.Finally,on this basis,we propose to further improve countermeasures Beijingrose Oriental Sports Development Center marketing strategy,product,price,place andpromotion four aspects to improve the corporate marketing strategy to help enterprisessolve marketing problems actually exist,and more good to maintain a good competitiveedge in the marketplace.Key words:Checheng Fitness Club,marketing strategy,countermeasures andsuggestions