美团外卖运营管理研究

本科论文abstractIn today's era,people pay more and more attention to eating.With the popularityof the Internet,more and more people's way of eating is also undergoing thischange.The continuous development of the Internet has given birth to a newtakeout consumption pattern with the combination of offline and online catering.This consumption pattern has largely solved the problem that people can enjoydelicious food without going out.At present,there are mainly two takeoutplatforms in our country,one is ele.me.The other is Meituan takeout.The conceptof takeout consumption is deeply rooted in the hearts of the people,which makesthe two takeout platforms occupy China's takeout market to a large extent.Amongthem,Meituan takeout stands out from the competition and competition in thetakeout market and occupies a leading position in the takeout industry.SinceMeituan takeout was established in 2013,Meituan takeout has been developed fornearly seven years.How to effectively operate and manage Meituan takeout tomaintain its position as the industry leader in the market competition is worthyof our reference and analysis.Below,we study and elaborate on the operationand management of Meituan takeout,analyze the value chain and STP strategy ofMeituan takeout,and give a profound answer to Meituan's market selection andoperation management.And make an all-round analysis of Meituan takeout,putforward the problems existing in the operation and management of Meituan takeout,and put forward solutions to provide suggestions for Meituan takeout to maintaina leading position and obtain more market and profits.it also provides referencefor the development of other takeout platforms,which is divided into five parts.the first part mainly talks about the background and significance of Meituantakeout research.The second part