百雀羚的现状与问题调查分析

Investigation and analysis of the current situation andproblems of Pehchaolin companyAbstractSince the reform and opening up.especially the domestic cosmetics by the impact of importedgoods and accelerate the inflow,almost in a state of saturation,the development of small space.SinceMay 10,2014,general secretary Xi Jinping put forward the important discussion of "threetransformations",that is,to promote the transformation of Chinese manufacturing to China,transformChina's speed to China's quality and transform Chinese products to Chinese brands."National goods"again return to the eyes of people.The famous time-honored brand "100"China appropriately using thebackground conditions,to regain the favor of consumers and support talent shows itself.In this paper.100 as an example,analysis of the market environment in China 100 from politics and economy,cultureand consumer psychology four aspects;nostalgia marketing strategy based on the analysis of 100;through in-depth analysis of the reasons,summarizes its successful experience,to provide constructivesuggestions for the further development of other "China independent brand".Keywords:Banqueting,the domestic cosmetics: