互联网”下茶业营销策略研究—以日照圣谷山茶为例

AbstractIn recent years,the rapid development of the Rizhao area green tea and its scale althoughmore attention by people,but we also found the resulting problems,fake bad phenomenon,shortage of tea market competitiveness has become the current tea farmers and tea enterpriseone of the bottleneck of the rapid increase.How to get a free ride on the Internet to stand outamong the numerous brands and become a problem worth thinking about for each teaenterprise.This paper is divided into five parts,first expounded this paper correlation researchbackground,the domestic and foreign research present situation and the correlation theoriesconcept,next are analyze the influence and to the agricultural production influence which theInternet the appearance produces,again is studies and proposed under the Internetdevelopment the sunshine tea and the saint valley camellia japonica marketing appears thequestion and should to the measure.Must want to snatch the opportunity under the newenvironment,must carry on the fusion innovation unceasingly,improves the enterprisetalented person quality,the enhancement management,can let the brand walk far.Chinese teaenterprises need to innovate their marketing strategies to further enhance consumers'awareness and occupy a place in the future market of traditional Chinese tea.Only innovationcan improve the quality of Chinese tea.Key words:Ri zhao Green Tea;"Internet+";marketing1