乡村振兴背景下广东粤西农村电子商务发展研究

Research on the development of rural e-commerce inwestern Guangdong Province under the background ofrural revitalizationABSTRACT Rural revitalization is the national strategy of accelerating thedevelopment of agricultural and rural modernization in China,and is the inevitablerequirement of building socialist modernization in an all-round way.Based on the actualsituation in western Guangdong,this paper focuses on analyzing the development path ofrural e-commerce in the context of rural economic revitalization,and according to theexisting problems in western Guangdong,gives suggestions on building a complete rurale-commerce development and service system in western Guangdong,further standardizingthe rural market order,optimizing the e-commerce environment,strengthening the brandbuilding of agricultural products in western Guangdong,and transporting e-commercepersonnel to western Guangdong,Five suggestions on improving the efficiency oflogistics and distribution in western Guangdong are made to provide suggestions for thedevelopment of western Guangdong and e-commerce in other rural areas of the country.KEY WORDS rural vitalization;Western Guangdong;Rural areas;Electronic Commerce;Development path2