摘要随着全球化进程的加快,互联网和信息化技术的迅速发展,跨境电子商务作为一种新型的国际贸易方式在我国飞速发展。这一新的国际贸易模式,极大地促进了国家间的交流和合作,并推动了世界经济进一步向纵深发展。跨境电子商务具有互联网的优势,能够有效地降低企业的经营成本,提高企业的经营效率。在“互联网+”、“一带一路”等国家战略的大背景下,如何促进中国跨境电商的健康发展,以及跨境电商的发展对中国对外贸易有何影响,都是值得我们深入探讨和研究的问题。本文首先介绍了跨境电商的相关理论并分析了中国跨境电子商务与对外贸易的发展概况,其次,研究跨境电子商务对中国国际贸易发展带来的影响,讨论目前中国跨境电商发展中所面临的品牌意识、监管能力、跨境物流、跨境支付和人才等方面的问题,并针对其问题提出了树立品牌意识、完善监管体制、加快海外仓布局、增强交易安全和加强人才培养等合理的对策建议。关键词:跨境电商对外贸易贸易增长Research on the Impact of Cross-border E-commerceon China's Foreign Trade Development andCountermeasuresAbstractWith the acceleration of globalization and the rapid development of Intemet andinformation technology,cross-border e-commerce has developed rapidly in China as a newmode of international trade.This new mode of international trade has greatly promotedexchanges and cooperation among countries and pushed the world economy to developfurther in depth.Cross-border e-commerce has the advantages of the Internet,which caneffectively reduce the operating costs and improve the operating efficiency of enterprises.Inthe context of national strategies such as "Internet+"and "One Belt,One Road",it isworthwhile to discuss and study how to promote the healthy development of cross-bordere-commerce in China and how the development of cross-border e-commerce affects China'sforeign trade.This paper firstly introduces the theories related to cross-border e-commerceand analyzes the development overview of cross-border e-commerce and foreign trade inChina.Secondly,it studies the impact of cross-border e-commerce on the development ofChina's international trade,discusses the challenges in brand awareness,regulatory capacity,cross-border logistics,cross-border payment and talents faced in the development ofcross-border e-commerce in China at present,and proposes to establish brand awareness,improve the The company also puts forward reasonable countermeasure suggestions for itsproblems,such as establishing brand awareness,improving the regulatory system,accelerating the layout of overseas warehouses,enhancing transaction security andstrengthening talent trainingKey words:Cross-border E-commerce Foreign Trade Trade Growth目录摘要.Abstract.…1前言1.1本研究的目的与意义1.2国内外研究文献综述。1.3本研究的主要内容。.22跨境电商相关理论.32.1跨境电商的概念….32.2跨境电商的类型划分.32.3跨境电商的主要物流模式.43中国跨境电商与对外贸易发展概况53.1中国对外贸易的发展现状.53.2中国跨境电商的发展现状63.3中国跨境电商的经营模式.83.4中国跨境电商发展中存在的问题..84跨境电商对中国对外贸易发展的影响.104.1扩大了国际贸易主体和可贸易品的种类…104.2依托技术创新降低交易成本.104.3有效提高我国国际贸易抗风险能力114.4促进国际贸易金融服务升级.115跨境电商促进中国对外贸易发展的对策建议.115.1树立企业品牌意识…115.2完善监管体制和行业自律规范125.3加快海外仓布局建设.125.4降低支付风险…125.5加强人才培养力度.….136结论……13参考文献14致谢.…。.15
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