永旺天河城商业有限公司竞争力提升对策研究

A Study on the Countermeasures to Enhance theCompetitiveness of Yongwang tianhecheng Commercial Co.,LtdAbstractWith the rapid development of China's economy and the full implementation of a series of plans,such as "mass entrepreneurship,innovation and Internet plus",the retail industry is developing rapidly,and the number of retail enterprises is increasing.The competition among retail enterprises is more andmore fierce,and how to improve their competitiveness has become the key to the steady developmentof many enterprises in this environment.This paper takes Guangdong Yongwang tianhechengCommercial Co.,Ltd.as an example,analyzes its enterprise competitiveness from three aspects ofproducts,talents and online by analyzing its industry background,and then analyzes GuangdongYongwang tianhecheng Commercial Co.,Ltd.by using SWOT analysis method.Finally,according tothe actual situation of the company,it proposes to improve the comprehensive quality of employees,strengthen product testing,and strengthen online shopping mall Suggestions on building andcultivating loyal customer groups to enhance the competitiveness of enterprises.Key Words:Competitive edge;Enterprise competitiveness;SWOT analysis