小米手机定价策略研究

本科论文关键词：小米手机：市场分析；定价策略：发展建议AbstractMore than a decade ago,when people mentioned mobile phones,they would think ofthe mobile phone as a brick.The functions of mobile phones are very basic,but theyare very big.In the course of its development,the mobile phone has become smallerand smaller,with more and more functions.It is no longer a simple text message andphone function,but also a multi-functional program such as MP3,photo taking andgames.However,with the development of time,touch-screen phones have swept over,the mobile phone has returned to the era of bricks again.The trend of development isthat the screen is getting bigger and bigger.touch-screen mobile phones appeared inlarge numbers in the market for a short time.The push-button mobile phonesgradually withdrew from the market.In this era of rapid development of science andtechnology,the renewal of mobile phone products is more frequent and thecompetition is more and more intense.The mobile phone industry is facing a reshuffle.Nokia,Motorola and Sony,the market leaders in the mobile phone market,have lostmuch of their ranking and market share after being hit by the touch screen era andnew systems,nokia was bought by Microsoft,Motorola by Google.Since thebeginning of 12 years,the mobile phone market has seen a watershed,a large numberof domestic brands do not add to the performance,and there are many brands rapidlyrise,Xiaomi is one of the leaders.It took only a few years for Xiaomi to gain afoothold in the industry.At the beginning of its development,it adopted a goodpricing strategy and won most of the market share,which made the company highlycompetitive in the same market.But the company's flagship "high-performance"thereare also many hidden dangers,future development prospects also have hugechallenges hidden.As far as the current market is concerned,there are many factorsrestricting the price.For example,the product brand,product software structure,product hardware assembly,as well as product sales channels and market positioning,all affect a company's pricing.Based on the summary of relevant theories and theactual situation of the company,this paper deeply analyzes the pricing strategy of the