诚信营销对格力电器的发展影响研究

Research on the influence of credit marketing on thedevelopment of gree electric applianceAbstractIn the 21st century,with the rapid change of the society,the globalization of trade and theadvent of the Internet era,the competition between enterprises on brand,reputation and reputationhas become more and more intense.Honesty is the traditional virtue of the Chinese nation and themoral principle that all human beings abide by.As we all know,honesty and trustworthiness cansublimate our moral level.If people from all walks of life can adhere to the principle of integrity,it is of great significance to the stable development of our global social economy.And forenterprises,the integrity of marketing is the basis for survival and development,is theestablishment of brand brilliant world necessary.For "let the World Fall in love with china-made"GREE ELECTRIC APPLIANCES,the credibility of marketing is particularly important forenterprise development.In this paper,we choose gree electric appliance as the research object,themain link of the paper is made up of the topic,relevant literature and research methods,and theresearch object is analyzed.Key words Integrity Marketing;development;enterprise;GREE ELECTRIC APPLIANCES