房地产前期市场分析及营销策划

北京理工大学珠海学院2020届本科生毕业论文AbstractThe success of real estate project sales depends on the accurate market positioning of theproject after accurate market analysis of the previous project.At present,relevant governmentpolicies and the rapid development of China's real estate industry have caused China's real estateindustry to shift from a seller's market to a buyer's market.To meet the needs of consumers whilesafeguarding the interests of developers,project positioning and pre-market analysis areparticularly important.An excellent marketing plan is based on a deep understanding of thepotential level of potential consumers and the level of post-mortem needs,planning a reasonablebuilding for developers Value positioning so that products and services can meet consumerdemand.Enable developers to obtain more revenue by improving consumer satisfaction.This article first investigates the current economic situation of Jiamusi,uses literatureresearch to clarify the various indicators that affect the competitive real estate sales market,andthen conducts a macro-market analysis of the Jiamusi area and makes a project marketpositioning for Jiamusi Tianfu Another City Real Estate.By analyzing the country's regulatorypolicies on the real estate industry,combined with field market research 2017-2019 Jiamusi realestate sales,through 4c theory,swot analysis,project integrated marketing plan analysis,mediamix strategy analysis,customer expansion strategy analysis comparison Made a marketing plan.Keywords:real estate macro market analysis marketing planning swot analysis media mixstrategy