大数据背景下网易危机公关研究

Research on Netease Crisis Public Relations under theBackground of Big DataAbstractIn the face of the risk society nowadays,enterprises are facing the crisis also emerge inendlessly,American economist fick's special investigation of the President of the top 500,datarepresents 80%of the respondents believe that corporate crisis is inevitable,14%said theyreceived a serious crisis since the crisis is inevitable,you need to improve the ability of enterpriseinformation judgment crisis waming and crisis public relations capacity.Based on the background of big data,this paper combs the research overview of crisis publicrelations at home and abroad and lists the impact of big data on crisis public relations.On the onehand,it highlights the opportunities brought by the background of big data,and on the other hand,it reveals the challenges brought by the background of big data.By reviewing netease layoffs,using the data and information to support this event the seriousness of the impact on netease,withliterature research case analysis,the questionnaire survey further analysis means of netease crisispublic relations,check the problem with well-known YouChang Joe put forward the point of crisispublic relations crisis public relations experts 5 s principles as the theoretical basis,offer adviceand measuresKey words:Big Data;Crisis;Crisis Public Relations