跨境电商的电子商务应用与模式研究

Research on E-commerce Application and Model ofCross-border E-commerceAbstractWith the rise of China's free trade zones.the scale of international trade has continued toexpand,which has brought unlimited opportunities to cross-border e-commerce.With the supportof 5G technical environmental conditions,it has also provided the possibility for continuousinnovation of business models.Through the analysis of the current situation of cross-bordere-commerce in China and the application of 4C and 4V strategies in cross-border e-commerce inChina,this paper makes a comparative analysis of the status of cross-border e-commerce at homeand abroad,and concludes the application of the RMB payment model in cross-bordere-commerce Accelerate the process of international trade,shorten the time,reduce the risk ofenterprise currency exchange,and reduce the cost of enterprises.At the same time,it isrecommended that under the 020 model of cross-border e-commerce,enterprises can innovatemarketing models through new marketing methods such as online video live broadcast and shortvideo supported by 5G technology,and help enterprises innovate e-commerce operations in theinternational application of RMB and simultaneous interpretation The model provides referenceand reference.Keywords:cross-border e-commerce;application;model research