广东家电产业的出口现状及发展对策研究

北京理工大学珠海学院2020届本科生毕业论文Research on the export situation and development strategy ofGuangdong household electrical appliances industry-Take Shunde,Guangdong as an exampleAbstractWith the rapid development of economy and the continuous advancement ofglobalization,guangdong province,as a large economic province,is facing greatdevelopment pressure.In recent years,the foreign trade of guangdong province has beenmaintaining a high speed development,among which the export of home appliances this plateoccupies a large share,and has become one of the key pillar industries in the development offoreign trade of guangdong province.With the continuous improvement of the degree ofguangdong province's opening to the outside world,the export volume of householdappliances has been expanded and the income from foreign exchange has been increased,which is of great significance to the development of foreign trade and the promotion ofeconomic status of the whole guangdong province.For the export development ofguangdong's household appliance industry,the government should actively guide andpromote the industrial transformation and upgrading.Improve the quality of householdappliances,implement the brand strategy,create new business CARDS in shunde;Step intothe 5g era at a faster pace.With the improvement of network technology,improve the useexperience of household appliances,and promote the implementation of smart home-relatedaccessories and schemes;We will do well in marketing,improve the ability of independentinnovation and international competitiveness of the home appliance industry,and activelyexpand new export markets.With incision of guangdong shunde,guangdong in recent yearsthe basic condition of the home appliance industry exports for the analysis of the system,andthen to the shunde electrical appliances export status,analysis of present situation andexisting problems of shunde household appliances export,contrast analysis between thesimilarities and differences among the home appliance industry export development strategyfor shunde's home appliance industry exports the advantages and disadvantages,sum upexperience,and on how to promote export competitiveness shunde electrical appliances