广东省纺织品服装出口竞争力现状问题研究

Research on the current situation and development strategy of exportcompetitiveness of textiles and clothing in Guangdong ProvinceAbstractChina's textile and garment production has a long history.It is the largest textile andgarment production and export country in the world.Its export volume accounts for a largeproportion in China's export structure.Guangdong Province is a major province in theproduction and export of textiles and clothing,which plays an important role in the exporttrade of textiles and clothing.With the development of economic globalization and theinnovation of science and technology,Guangdong Province is facing more fierce competitionand complex environment.By collecting the data of textile and garment exports in recent years,this paper finds thatthe textile and garment exports of Guangdong Province have shown a downward trend since2015.In view of this situation,this paper starts with the theoretical analysis of SWOT,andconcludes that there are several problems in Guangdong textile and clothing export,such asinsufficient brand building,rising labor cost,unreasonable product structure and theimplementation of trade barriers in major foreign markets.Finally,based on the experience offoreign well-known enterprises in the development of clothing trade,combined with theactual situation of our province's textile and clothing industry,from the geographical location,national strategy,talent,research and development and other aspects,this paper puts forwardsome strategic suggestions to promote the export of Guangdong Province's textile andclothing.Keywords:Textiles and clothing:Export trade;Suggestions