咋拍APP产品策略研究

本科论文dissemination.Therefore,a large number of photo editing apps have sprung up in China.MeituXiuXiu and face camera have become the necessary photo beautification software for mobilephones.At present,there are several mature selfie beautification apps on the market.However,themarket is also facing a serious situation of homogeneity,and the degree of specialization of APPproducts is low,and the interaction between products and users is poor.Through searching,I foundthat Zhapai APP is a beautification photography APP that is different from the selfie beauty APP.Zhapai APP is a photography APP that mainly provides users with shooting plans and shootingskills for the shooting of tourist attractions and scenic spots.Moreover,Zhapai APP does not havevery high popularity and popularity in the market.This paper summarizes the advantages anddisadvantages of Zhapai APP through sorting out and studying the development strategies of themarket of photo-taking apps and Zhapai APP products,and puts forward relevant Suggestions on itspromotion strategies.Meanwhile,it provides research ideas for the same type of apps.Key words:APP:Product Strategy:The scenic spot;Photography目录1、绪论.31.】研究背景及研究目的31.2研究内容31.3研究方法..4