科盛电子产品公司面向国际市场营销策略研究

obvious.Production factors have achieved transnational flows.Theglobalized economic system is gradually forming.In the process ofeconomic globalization,it also brings negative effects.Competitionbetween countries and enterprises is more intense.A country's economicturbulence may cause global economic development and affect the globaleconomic structure.The means of competition among enterprises areconstantly changing.From the first scale competition,price competition,quality competition,service competition,brand competition to laterstrategic competition,international marketing strategy has produced newdevelopment trend.The globalization of the economy not only changes theinternational market but also changes the marketing activities of theinternational market,thus affecting the means of marketing.As a newmarketing means,innovative marketing has set off a new wave in themarketing circle.This paper fully analyzes the development process ofmarket camp theory,and the market camp theory is developing fromtraditional 4P-4C-4R-4V gradually,along with the continuous innovationand development brought by economic globalization.Internationalmarketing is facing the new trend of economic globalization."4I"meansthat combination innovation,image,integration and information are morein line with the development requirements of economic globalization.Inthe face of the accelerating trend of economic globalization,enterprisesmust make rapid and accurate response to the globalization of the marketand the fierce competition of globalization if they want to get continuousdevelopment.This paper attempts to take the successful enterprises inthe world as a case to analyze,and make full use of the unique andinnovative marketing strategies of these enterprises in the internationalbusiness process.The face of globalization,the world's majormultinational companies to start operations in the world within the scopeof this paper,in this context,fully study the new situation of