拼多多创新营销策略分析

Pinduoduo Innovative Marketing Strategy AnalysisAbstractWith the continuous development of China's economy,people's living standards have beensignificantly improved.In this environment,the Internet has been developing rapidly.In just a fewyears,the network has made a leap from 3G to 5g,and social e-commerce has emerged as a newe-commerce mode.And with the change of marketing environment,marketing strategy is changingwith each passing day,so innovation is particularly important.Pinduoduo,as a new enterprise with a history of only 4 years,has achieved rapid developmentand great success.Within one year of its establishment,the company has achieved a user volume ofmore than 100 million.Within two years,it is convenient for listing in the United States.In the thirdyear,it has surpassed the market value of Jingdong company.Therefore,the leader of pinduoduo hasbeen ranked in the top 10 of Hurun Baifu.It mainly relies on his innovative marketing strategy,whichrealizes the rapid promotion of the enterprise.Entering thousands of households,people who haveused multimedia have basically heard of the enterprise.Innovation marketing is in the stage of rapiddevelopment,and it is a trend that the society urgently needs innovation marketing.But too muchpromotion may bring negative effects.This paper mainly studies the innovative marketing methods of pinduoduo.Firstly,it expoundsthe background and significance of the research,and puts forward the research methods.By analyzingthe disadvantages and possible negative effects of pinduoduo's marketing methods,when the currente-commerce platforms tend to use similar marketing methods,it is necessary to consider thetransformation and upgrading of marketing methods,and conform to the trend of the times At last,thispaper tries to give some enlightenment to other e-commerce enterprises'innovative marketingdevelopment by putting forward optimization plan.Key words:pinduoduo marketing innovation