华为笔记本电脑营销策略研究

Research on huawei laptop marketing strategyAbstractNowadays,with the rapid development of science and technology,all walks of life are ina state of fierce competition for a long time,especially in the communication industry.Livingin the information age,the communication industry permeates every detail of our life,and therapid development of the computer industry brings a lot of convenience to our life and work.There are too many communications companies in the world,and some of them are successful.But at present,our domestic communication enterprises are playing catch-up,hoping to beable to compete with European and American and other countries'communication enterprises.The most typical of these is huawei.Domestic notebook computer market in the existingnotebook computer brand has a lot of do very successful.This paper will be through theliterature research and questionnaire research,the integrated use of learned knowledge ofmarketing disciplines,with China marketing strategy analysis for laptops,for huawei toadvantage more in the sustainable development of the road more walk more good,this articlewill also be in China for existing marketing strategy put forward some reasonable SuggestionsIt is hoped that the shortcomings of huawei's current marketing strategy for notebookcomputers can be improved.keywordsmacro-environment:situation analysis;target marketing:marketing strategy