Mac中国市场营销策略研究

本科论文AbstractWith the continuous expansion of China's high-end cosmetics market,more and more international brands are gathering to seize this high-endmarket and the market competition is becoming more and more fierce.Atthe same time,with the dual background of the Internet and more and moreyoung consumers,more and more marketing modes appear,such as microblogmarketing,search engine marketing and social media marketing.As aworld-renowned brand,how Estee Lauder has a place in the Chinese marketunder this dual experience and how to properly promote products forpotential customers has become a question of thought.With the accessionof international giants,the competition in China's cosmetics market hasbecome more and more fierce,especially in the middle and high-end marketsthat are almost occupied by foreign brands.Through the analysis andresearch of Mac's marketing strategy,it can adapt to the futuredevelopment of China's cosmetics market and play a practical role inimproving Mac's market competitiveness.Through the analysis of Mac'ssuccessful experience and shortcomings,it has certain referencesignificance for other domestic cosmetic companies.Key words:Mac;Cosmetic market;Marketing strateg