韩后化妆品广告策略研究

本科论文AbstractWith the rapid growth trend of China's economic development,the cosmetics industryalso develops rapidly,and the domestic cosmetics market has become the largest emergingmarket in the world.We want to occupy the market,advertising is a necessary way,becauseadvertising can sell products or services to users through certain media,can increaseunderstanding and confidence and expand the purpose of sales,thus stimulate and induceconsumption.The current advertising media environment is changing,all kinds of advertisingmedia with its unique media characteristics are competing to show,wonderful,dazzling things,especially the network throughout,change a thousand li a day,our thoughts also need tochange.Therefore,the company should reformulate the advertising strategy suitable for thecurrent economic development trend,so as to expand the interests of the company and makesustainable development.After this article mainly from the Korean cosmetics advertising strategy present situation,thispaper studies two aspects of advertising marketing and advertising,and based on this researchthe Korean cosmetics advertising strategies exist after advertising marketing grandiose,lackof innovation,advertising way to solve these problems for optimization,and put forward theperfect organizational structure,strengthening the construction of enterprise culture,improvethe personnel training system three security advertising strategy implementation of theimportant measures.Among these,the advertising creativity is very critical,which can makehanhou cosmetics stand out in the fierce competition and realize the biggest profit of theenterprise.Key words:cosmetics market;advertising strategy:advertising innovation