在线教育平台竞争战略—以掌门教育平台为例

Competition Strategy of Online Education Platform--Taking HandheldEducation Platform as an ExampleAbstrct With the change of the times,Internet technology has been in progress,the rapiddevelopment of market economy,so that people's consumption level is also constantly improving.Not only countries,but also many of us are paying more and more attention to the development ofeducation.The combination of network and education opens up a new teaching mode andreconstructs students'learning process and learning experience.This paper takes the leader'sone-to-one online education platform as the research object,and discusses its operation,operation and competition.Firstly,the relevant data at home and abroad are collected;Secondly,itsummarizes the development process of leader education,including the service content andcharacteristics;Finally,combined with the above conclusions,the competition strategy planningobjectives,competition strategy and guarantee measures suitable for the leader are formulated.Keywords:Online education platform;Competitive strategy;Differentiation strategy