基于消费者行为的L银行个金重点客户产品策略优化研究

沈阳城市建设学院毕业论文AbstractAs China's financial market abolished the multiple restrictions on the space andbusiness of foreign banks,its form of competition has become increasingly fierce.Asa weak industry,China's agriculture itself will face an unprecedented situation underthe influence of this environment.Once a financial fault occurs,it will eventuallyprevent China's rural and agricultural industries from developing towards a healthymomentum.In order to make China's rural and agricultural development progresssteadily,China has made further reforms to the rural financial system.One of the mostimportant measures is to vigorously develop township banks.The development oftownship banks is mainly determined by the current status of the rural financialmarket As a new form of rural financial organization,township banks have animportant guiding role in the reform and development of rural finance in China.Theindividual gold key customers of L Village Bank have a very important strategicposition in terms of both the number of customers and the proportion of assets.Therise of the Internet finance industry has shifted the assets of many key customers toInternet banking,which has greatly hindered the marketing of township banksThis article explores the marketing strategies of key customers of L Bank 's personalfinancial business in depth,and conducts a comprehensive research and analysis ofthe key customer groups of L Bank's personal financial business in order to optimizeexisting products and help L Bank's personal finance The business has achieved greatdevelopment.This article uses consumer behavior theory and PEST analysis method,based on theanalysis of the marketing environment of L village bank,combined with the currentsituation of L bank 's key customers and existing marketing problems,and combinedwith the questionnaire to analyze customer data and select target customers.Analysis,and finally unified data analysis,in order to propose a product strategy optimizationplan.Key words:consumer behavior:key customers:product strategy optimization