公益广告中校园文化的社会价值与意义

AbstractIn the context of economic globalization,China's economicdevelopment level is rapid,and social development has also entered a newstage.The general public enjoys the convenience brought by the progress ofthe times.At the same time,some practical problems are gradually revealed.Various social thoughts collide with each other.Various"isms"emerge inendlessly,and people's values change.It is undoubtedly an invisible hazardfor the student group whose ideas are not mature and the concept of right andwrong is vague.It is extremely easy to be swallowed by negativeinformation.As the main force for the development of the new era,youngstudents have created a good campus environment.One of the tasks,theconstruction of campus culture is also a top priority.This article starts from the content of public service advertisements andcombines campus culture to explain.By analyzing the development statusand problems of public service advertisements at home and abroad,it combsthe internal connection between public service advertisements and campusculture and its impact on contemporary students,and explores the publicwelfare on campus The social meaning and value of advertising.Key words:Public service advertisement;Campus culture;Values;Socialsignificance;