电商行业上市公司财务报表分析-以阿里巴巴为例

北京理工大学珠海学院2020届本科生毕业论文Analysis of Financial Statements of Listed Companies In e-commerceIndustry-Take Alibaba For ExampleAbstractWith the progress of the times,the development of the society,the improvement ofpeople's living standards and the pattern of the world economy is changing with the emergingnew industries.Nowadays,the application of Internet is indispensable for our daily life.Either shopping or information exchange,or data calculation and carried out on this basis.Atthe economic level,the e-commerce industry that comes with the development of Internetcurrently occupies the main position in the world in the process of economic development,and it is expanding constantly,which has affected people's lives at all aspects of life.in thedevelopment of e-commerce in China,Alibaba,as the pioneer and leading industry ofe-commerce industry,has irreplaceable significance and status in its field.In view of its iconic and advanced nature,this article will select Alibaba as the researchobject,with reference to historical documents,combined with advanced theoreticalknowledge and framework at home and abroad,and based on Harvard analytical framework,we will analyze and study the financial statements of Alibaba from 2015 to 2019.Firstly,PEST and SWOT models are used to analyze the macro environment of the enterprise andthen the choice of its own business strategy is shown.Secondly,we will do the accountinganalysis,financial analysis and prediction of the enterprise from the financial and strategicperspectives.Finally,good suggestion for the development planning of the enterprise will beput forward.Keywords:Electronic Commerce;Financial analysis;Analysis Of Financial Statements;Harvard Analytical Framework;Alibaba