Research on the Construction of the Competitive Advantage ofChuangli CompanyAbstractUnder the economic globalization,the market competition is increasingly fierce,especially in theelectronic manufacturing OEM enterprises.In recent years,new electronic manufacturing factories areemerging,and the competition among enterprises is more and more fierce.In recent years,the globalwell-known electronic manufacturing service providers have transferred to the mainland of China,whichhas driven the growth of the local electronic manufacturing business.The domestic industry has beenrapid development,but also brought more challenges.In the face of unpredictable market,all enterprisesin the industry are facing huge competitive pressure.Some manufacturing industries are facing the transformation and upgrading,constantly changingoperation conditions.They all put forward the view of improving the core competitiveness,optimizingthe production and operation system of the manufacturing industry,giving full play to the advantages ofeach link,which can improve the competitiveness of the electronic generation factory.To develop from asmall enterprise to a large-scale factory,Chuangli company needs to modify and adjust its internaladvantages and analyze its extemal business advantages,especially the expansion of its upstream anddownstream supply chain,low-cost management and the development of its own resources.Key words:Electronic manufacturing Competitive power;Advantage analysis
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