营销计划书（英文）

PROTECT Marketing Plan1.PROTECT Malaysia Marketing EnvironmentAs a famous brand of automobile safety accessories,PROTECT enjoys a highreputation in China,South Korea,and other places,but the sales and net profit inrecent months have not been satisfactory.The company plans to enter the Malaysianmarket to increase profits.As a member of ASEAN,Malaysia is also known as thethree major auto countries in Southeast Asia together with Thailand and Indonesia.Itis one of the most important auto parts markets in Southeast Asia.It ranks among thebest in Southeast Asia in terms of car ownership and per capita,disposable income,which can meet the profits increase demand of PROTECT companies.However,as anemerging market of PROTECT,Malaysia has to take market share to cope withmarket competition.2.Present Situation Of Automobile Safety Accessories Industry InMalaysiaDue to the late start of industrial production in Malaysia,especially the poorindustrial base of raw materials.The automotive safety accessories industry hasrelatively high requirements for metal materials and synthetic chemical materials,somost of the metal materials and engineering plastic raw materials required for theproduction of automotive safety accessories in Malaysia are imported.In a sense,theproduction of car safety accessories in Malaysia has not stimulated the developmentof the relevant raw material industry in the country.On the contrary,due to theexcessive dependence on imports of raw materials,the Malaysian car safetyaccessories industry in Malaysia has developed in a narrow space.The localization rate of automotive safety accessories of Malaysian vehiclecompanies is not very high.Many products with large economic batches and productswith relatively high technical content still need to be supported by importedaccessories,such as transmission belts,transmissions,electrical systems,oil seals,bearings,and piston components.This year,Malaysia's auto safety accessories industry is expected to achieve asales target of 2 billion Malaysian ringgits.About 20%of Malaysia's products areexported,and the export targets are all over the world.At present,the capacityrealization rate of Malaysia's auto safety accessories industry is only about 50%inMalaysia.In terms of complete vehicles,the market share of Japanese automobilecompanies in Malaysia is declining year by year,but the export value of majorJapanese safety accessories companies to Malaysia is increasing year by year.Japan'smajor car companies are in a state of worry about how to develop the Malaysian carmarket.At the same time,the products of Japan's metallurgical industry,syntheticchemical industry,and various automobile safety accessories companies are proud oftheir great success in Malaysia.Malaysia's new round of operations to capture foreignmarkets and expand exports is quietly underway.This is an interactive process.Autosafety accessories from Hong Kong and Taiwan have entered the burgeoning safetyaccessories market in Malaysia.3.Indu