An Analysis of the Influencing Factors of Canton Fair inGuangzhou ProvinceAbstractIn the past five years,China's exhibition industry has been seriously developed into anew economic model.Economic conferences and exhibitions have become new supportingpoints for the development of modern cities.Often called "city bread"plays an important rolein promoting local economic development.China's exhibition industry has grown at a rateof about 20%and has gradually become a supporter of the implementation of the nationaleconomy,playing an important role in many fields such as economic exchanges and trade,data communications and exchanges.Technology Under the promotion of specific historicalpolicies and rich trade in the Pearl River Delta,China Import and Export Commodities Fair,short for Guangzhou Fair,has a long history of "China's First Exhibition".The longest,highest and largest exhibition attracted the largest number of buyers,the best trading resultsand the best reputation of internationally renowned brands.Over the past 50 years since theestablishment of the canton fair,it has had a tremendous economic impact on Guangzhou andeven the whole Guangdong region,but the canton fair itself inevitably accumulatedspontaneously.Based on the theory of exhibition economy,this paper analyzes theeconomic impact of the Canton Fair in Guangdong from two aspects:direct economic benefitsand indirect economic benefits combined with the historical and current knowledge of the Fair.Take measures and measures to realize internationalization and modernization,and create acomprehensive import and export brand operationKeywords:Exhibition economic Canton Fair Economic effectsII
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