网店的营销策略研究-以三只松鼠为例

Advertising Research Based on Price-Quality MatrixAbstractIn today's era,the Internet network economy era has become the development trend of the globalsociety,and people's consumption pattems have also undergone tremendous changes following thenetwork economy era.Since China's e-comm erce development started relatively late compared toforeign countries,the country has launched the "Internet +policy guidelines to follow the pace ofthe times to guide traditional enterprises to develop new network demand markets and helptraditional enterprises to conduct business.The upgrade of the model has also led many traditionalenterprises to open their own online stores on e-commerce platforms.The three squirrels openedtheir own path in 2012 by seizing the opportunities of this era of development,and using a newand unique network marketing strategy,they successfully took the lead in occupying an importantshare of the snack food market and became a snack food network.The vanguard of the shop.By understanding the marketing environment of the three squirrels and combining SWOT analysisof the three squirrels,this article summarizes the marketing strategies of the three squirrelsincluding the diversification of the overall marketing strategy,the differentiation of the localmarketing strategies,the specific brand image,and the experience With extremely detailed servicemarketing and other marketing methods,it is through these strategies that the three squirrels havemade it possible to kill a blood in traditional food companies and become the leader in the nutmarket.The success of the three squirrels marketing strategy has also brought new ideas to themarketing of other companies.It wamed that other companies must have a diversified productstructure,subdivide consumer demand markets,and brand images in order to have a place inonline marketing.Work in such aspects as shaping,unique service methods,etc.,so thatenterprises can survive in the fiercely competitive market environment.Key words:Three squirrels,online sales,marketing strategy:current situation,countermeasures