智能手机市场营销策略的研究

Exploration and Experience of Developing InternationalMarket for Small and Medium-Sized Smart PhoneMarketing StrategiesAbstractWith the development of the times,technology has become more and more advanced.Sincethe introduction of smart phones by Apple in 2007,the emergence of smart phones has madepeople more portable and become an indispensable daily necessities.Therefore,while the marketshare continues to expand,Smartphone companies have sprung up and competition is graduallyincreasing.It is because changes in the retail industry and sales channels have caused some mobilephone companies to shrink their market share.The progress and development of the times havebrought about the replacement of enterprise products.Now the 5G era is coming.The marketingstrategy should also change.Therefore,under its background,the author chose to study and analyze the marketingstrategies of mobile phone manufacturing companies,and analyzed the data with Huawei brand,Xiaomi brand and vivo brand as the research objects,explored and found their advantages,andpromoted them.Key words:China Mobile Phone Market:5GAge:Domestic mobile phone brands:Marketingstrategy