北京自如竞争战略研究

本科论文Study on Beijing Ziroom Competition StrategyabstractAs the city's variable population grew,the second-hand housing marketexpanded on a large scale and created many new second-hand housing agencies.Asthe market develops,as industry develops,competition is increasingly fierce.How tocreate and implement a business strategy has become an important factor in winningthis war.As a second-hand house leasing company established in Beijing in 2011,itstarted late but can develop its business to nine first-tier cities in just seven years,andhas accumulated more than 3 million users,successfully in the forefront of theindustry,its process is of great research value.By studying Beijing Zirom'scompetitive strategy,it is necessary to understand how enterprises combine their ownadvantages to formulate competitive strategy and implement it well under theenvironment of market opportunity and industry competitionBased on the enterprise strategy and marketing theory,the second-hand houserental company develops in China's first-tier cities.This paper conducts an in-depthstudy on the application of low cost differentiation.The introduction to thecompetitive strategy study of Beijing ziroom company mainly introduces the researchbackground,research content and research methods of this paper,and the theoreticalpart will already have the theory achievement to carry on the screening and theexcerpt,for next analysis Beijing Ziroom's environment and the research BeijingZiroom's competition strategy lays the foundation.The research uses PEST analysis,SWOT analysis and five-force model,which are important tools to study the link ofcompetition strategy formulation and predict the effect of implementationEnvironmental analysis and strategic situation analysis include the analysis of thesecond-hand housing rental industry and the analysis of the competitiveness ofBeijing Free Company,which provides a realistic basis for Beijing Ziroom Companyto choose the strategy of low cost and differentiation in the The safeguard measures