市场营销中的数学问题研究

AbstractThere are a lot of mathematical problems in marketing.Studying andsummarizing these mathematical problems and the mathematical knowledge used tosolve them can make us realize the close relationship between mathematics andmarketing,and feel the rational thinking brought by mathematics to marketing.Firstly,this paper strains the concept of marketing and mathematical knowledge;secondly,itarranges the mathematical problems from marketing activities such as marketpromotion,price decision and market forecast;finally,it summarizes the applicationof mathematical knowledge such as equations and inequalities,functions,statisticsand probability in marketing.Key words:Marketing;Mathematical knowledge;Market promotion;Function