海尔企业网络营销战略研究

AbstractAlong with the progress of The Times,the continuous development of Internettechnology,people's life style has changed,at present,our country has graduallystepped into the information era,our country market economy mode of the realeconomy also gradually from offline to online network economy transformation,marketing mode from the traditional marketing mode also changes to the emergingnetwork marketing model,Network marketing of marketing concept and marketing hasa huge difference with the traditional marketing idea,for now the traditional marketinghas not completely meet the development needs of modern enterprise,and the rise ofthe network marketing just can meet the demand of the vast majority of thedevelopment of modern enterprises,the main marketing network marketing as amodern enterprise can effectively reduce the enterprise cost,Because the network hasthe characteristics of initiative and interactivity,so enterprises can use the marketingmodel of network marketing to better serve customers,meet the needs of customers,thereby improving the competitiveness of enterprises,promoting sales,has achievedthe purpose of improving the sales of enterprises.Based on haier enterprise as an example,this paper studies haier enterprisenetwork marketing strategy,analyzes haier group network marketing present situation,points out some problems existing in the haier enterprise and analyzing the reason ofthe problems existing in the,and then combined with the haier group strategy andmarket development needs,proposed to the haier group from the aspects of networkmarketing network marketing Suggestions for improvement.Key words:haier enterprise network marketing e-commerce